2021 / Generative Art / Real-time Rendering
The 20th China Advertising & Brand Conference: Generative Key Visuals
Generative key visuals for the 20th China Advertising and Brand Conference. Particles and forms flow, gather and recombine across an ultrawide screen.
01 / Approach
Unity VFX Graph and mathematical algorithms organize particle movement. Parameters and random seeds control changing forms, creating continuous growth and recombination for the ultrawide key visual.
Moving image
2021
02 / Fragments
A continuously growing visual
The key visual is generated with Unity VFX Graph and mathematical algorithms. Parameters and random seeds guide its form, replacing a fixed video loop with continuous growth and recombination.